Geofencing and Retargeting
Although advanced digital marketing is not new, it is also beyond the realm of most people’s thinking when considering advertising or marketing. It just seems very future-esque, unless you are a big brand company with a big brand budget like Amazon or deep into emerging digital technology like Tesla. But this option is available to you, and we are betting that your competitors don’t have it or use it. We can provide a customized, targeted, client-prospecting process by harnessing the power of location-based or avatar-based advertising and capturing individualized data to engage interested clients.
With the growth of mobile phone usage (worldwide reached 70% in 2020 with more than 5 billion smartphone users today), mobile marketing has been growing by leaps and bounds.
We take full advantage of its capabilities and offer ad design, placement, monitoring, and strategy recommendations using:
Email Mapping Campaigns
Single Send Email Campaigns
Geoframing (Keyword and Lookalike Campaigns)
Conversation/Survey and Targeted Segments
Historical Geofencing Campaigns
Tracked Link Campaigns
Landing Page Campaigns
Facebook/Instagram Email Mapping
We Help Reporters Help You
It's about getting the right message, to the right audience, at the right time, in the right way. And it starts with the "write" communication.
With significant experience in both technical and non-technical (advertising and public relations) copywriting, JAM can craft the voice, tone, and call-to-action you want to say and your audience needs to hear.
We deliver quality content.
We have decades of hands-on experience specializing in business development and award-winning marketing communications (both strategic and tactical) for B2B and B2C.
JAM generates measurable and definitive results in the pursuit of overarching strategic initiatives by planning, implementing, and evaluating the creative concepts - from origin to completion to distribution - that achieve them.
We also teach award-winning BD training programs that give you a foundational process from which to build not only your business, but your employees' interest and expertise in building your business.
Business Development for Doer-Sellers
Business Development 101: The Basics of Pursuit
Perfect for seller-doers, this wholly comprehensive business development training deep dives into all segments of the Project Life Cycle: Planning, Selling (Target and Position), Delivery (Proposal and Interview), Performance (Design and Service), and Maintenance (Client Satisfaction and Culture). This presentation also includes Customer Avatars, Client Capture Plan samples, Go/No-Go Process, Proposal Worksheet, Interview Worksheet, Project Debrief samples, and Client Survey samples.
YIPPEE PIE YAY: Business Development through Plan, Implement, and Evaluate (PIE)
If you need a concrete, real-life, honest-to-goodness formula to follow for writing a Business Development structure, you have come to the right place! We will walk you through the different parts of a plan, show you how to implement it (even without fancy equipment or a CRM system!), and discuss how to evaluate it. We like to call this PIE. Who doesn't like PIE?!?! A successful BD process is complex and takes a significant amount of time, effort, and resources...not to mention creativity, persistence, patience, resilience, and a personal touch. But it's not complicated, and we'll show you the ingredients and instructions to this powerful recipe.
Keep Relationships for Life
Finding a new client "costs" seven times more than actually keeping a current client (the same goes for employees too). So once you have a client (or employee), retaining them is a priority.
Making sure your clients receive the best of what you offer is how you show them value. Rising above and beyond your talent and service is where you can make them a client for life. JAM can assist with custom gifts, reference and referral building, surveys, and personalized client events.