What is SEO?

SEO stands for "search engine optimization." It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is done through a variety of techniques and strategies that help to increase the amount and quality of traffic to a website from anywhere that your audience searches for you.

Some common SEO techniques include:

1. Keyword research: Identifying the target keywords that people are using to search for the products or services offered on a website.
   
2. On-page optimization: Optimizing the content and structure of a website's pages to ensure they are relevant and useful to users and search engines. This includes optimizing the website's title tags, meta descriptions, header tags, and content.
   
3. Off-page optimization: Building high-quality backlinks from other websites to help improve the website's visibility and ranking.
   
4. Technical SEO: Ensuring that a website's code and structure are optimized for search engines to crawl and index the site effectively.
   
5. Local SEO: Optimizing a website for local search results, particularly for businesses that serve a specific geographic area.
   
6. Mobile optimization: Ensuring that a website is mobile-friendly and performs well on mobile devices.
   

The goal of SEO is to improve a website's visibility and ranking in search engine results pages, which can lead to an increase in organic (non-paid) traffic to the site. By implementing effective SEO strategies, a website can improve its chances of ranking well in search results and attracting more qualified traffic.

What is an SEO Audit?

An SEO audit is a process for evaluating the search engine optimization (SEO) of a website. The goal of an SEO audit is to identify problems with a website's current SEO implementation and to recommend changes that will improve its ranking in search engine results pages (SERPs).
During an SEO audit, the following elements are typically reviewed:

1. Keyword research: The audit will assess the target keywords for the website and identify any opportunities for improvement.
   
2. On-page optimization: This includes reviewing the website's title tags, meta descriptions, header tags, and content to ensure they are optimized for the target keywords.
   
3. Off-page optimization: The audit will review the website's backlink profile and assess the quality and relevance of the links pointing to the site.
4. Technical SEO: This includes reviewing the website's code and structure to ensure it is crawlable by search engines and meets all technical SEO best practices.
5. Local SEO: If the website is targeting a local audience, the audit will review the website's local SEO, including its presence on local directories and review sites.
6. Mobile optimization: The audit will assess the website's mobile-friendliness and performance on mobile devices.

Overall, an SEO audit provides a comprehensive overview of a website's SEO performance and identifies areas for improvement to help the site rank higher in search engine results and attract more organic traffic.