LET'S TALK ABOUT YOU.

JAM offers a unique combination of big picture thinking with detailed marketing experience specializing in professional services industries. We provide insight and analysis for leadership and operations to grow through better planning and marketing efforts. We help advance your organization’s ambitions while keeping an eye on  the bottom-line.

​First Understand Your
FOUNDATION

​You have to know where you've been and where you are to get where you're going. Understanding yourself, the good and bad, allows you to realistically plan for the future from a place of accuracy and truth. This knowledge base sets you up for success from the very beginning.

Analyze It All Using
SWOT + S

This type of analysis is fundamental to extracting the core of your company.  Strengths, weaknesses, opportunities, threats, and successes (don't forget those!) outline the moves and options that lay ahead of you in the coming six months, year, and three years. Capitalize on SO, minimize WT, and plan strategically to build upon the momentum of success.

Create Your Unique
VISION

What is your definition of success? It should be as unique as you are. So many things in business - and in life - become clearer when you can actually see where you are going, and more importantly, WHY you are on this journey.

​Focus On Top
GOALS

​We can't be all things to all clients. It's time to focus and define the big picture into actual effort with a desired result. How do we get from here to there, and by when?
It's also extremely important to create evaluation criteria and prioritize the targets. Goals drive your business development plans. Keep them SMART: Specific, measurable, attainable, realistic, tangible. 

Tackle Your
​TACTICS

​Show off what you are made of! Utilize the best of your specific resources, including time, talent, team, creativity, capacity, energy, and capital. Tactics fulfill your marketing plans and individual action plans. By assigning accountability and authority, tactics show people where to go, what to look for, and what to do.

Measure the Right
METRICS

​Metrics are crucial, giving you the tools to evaluate your strategy, vision, goals, and tactics. The key is to collect accurate information, record it, share it with the right people on your team, and take the next action step as soon as possible. You must track what matters to determine success and proactively correct actions if results aren’t being achieved. It's all about the data!

We believe you have to be authentic to who you are now to get to where you want to be. What are you known for and what do you want to be known for? This is your signature trademark - what you have to offer - and it is valuable. This is a leadership requirement, non-negotiable. Know your brand. Own it wholeheartedly.